CNN – The company announced on Wednesday the Think & Learn Smart Cycle, an exercise bike with a tablet holder tacked onto the handlebar. The bike, aimed at 3 to 6 year olds, lets kids interact with gaming apps while pedaling. The Smart Cycle ($150) comes with one free app and works with four others, including SpongeBob SquarePants and Shimmer and Shine apps ($4.99 each).
The included app features an age-appropriate curriculum based on math, science and social studies.
“They’re learning and mastering content as they pedal, fast or slow, forwards or backwards,” Amber Pietrobono, a spokeswoman with Fisher-Price, told CNNMoney. “It’s also how they level up in the games.”
People seem to really be on board with this idea. I for one see it for what it is. A plan to turn our children into superfit monsters ready to overthrow us at Fisher-Price’s whim. What parent is going to be able to deny their kid whatever Fisher-Price toy they wan’t after their kid has been basically becoming a tri-athlete for the last 5 months?
It’s a brilliant plan. Hypnotize the child with “games” on a screen, charge the parents for said games. When mom and dad no longer want buy new apps, child is activated Jason Bourne style to carry out the Fisher-Price mission.
No thank you.
Sorry son you get a stick and ball, go play outside.